Setting The Price

The three factors to consider in selling your home are location, condition and price…and they’re all related.

Location
Your home’s location and setting, influences its value. A home inside a quiet subdivision sells for more than the identical home on a busy street. Remote areas typically, sell for less than closed in areas. Views, streams and trees usually enhance value. You obviously have no control over location.

Condition
New homes enjoy a marketing edge over re-sale homes because they are shiny and clean. Builders enhance their appeal by offering model homes (clean, bright, decorated in current colours and amenities) for buyers to examine.
You have nearly complete control over condition and you can increase value and decrease marketing time by being in the best possible condition.

Pricing
If IBM stock is trading between 104 and 108, it does no good to insist on 112. Likewise, your home must be priced within the appropriate range. You must actually “sell” your property twice: to a buyer and then to a bank valuator. The buyer is more subjective and compares the amenities you offer to what other sellers in the same price range are offering. The appraiser is more objective and compares age, size and cost-identifiable features in your home against other properties that have sold.

Questions to ask when interviewing an Agent!
a) Are you a CRS Agent (Certified Real Estate Specialist)?

b) How long have you been an agent in the area?

c) Do you have a marketing plan?

d) What is your “listing to selling” days average?

e) What is your listing price to selling price ratio?

f) How will you communicate with me during the listing period?

g) How will my property be advertised?

h) What “home selling process” do you follow?

i) What do I need to do to assist in getting the property sold?

j) How many other homes have you sold over the past 3 months?

k) How does my property compare to the other homes on the market?

l) How will you report back to me after a show house?

m) Do you do virtual tours of the homes you market?

n) Do you have a personal brochure?

Sole Mandate Versus SPS Mandate | Setting The Price | 23 Sale Makers! | The Agreement Of Sale | Handy Moving Checklist | 5 Star Marketing | Private Sellers | Building through a developer | Information Guide to Conveyancing

Caution: While every effort has been made to ensure that the information contained in this article is correct, Realtors International Durbanville Eiendoms Trust will not be liable for any loss suffered by any person due to any error in the article.